Economics and management in information technology context (Wydawnictwo Uniwersytetu Ekonomicznego w Katowicach)

Tytuł Economics and Management in Information Technology Context Podtytuł INTERNATIONAL WEEK Język angielski Wydawnictwo Wydawnictwo Uniwersytetu Ekonomicznego w Katowicach ISBN 978-83-7875-352-0 Rok wydania 2017 Katowice Wydanie 1 ilość stron 185 Format pdf Spis treści Foreword 13
Acknowledgements 15
Abdel-Badeeh M. Salem, INTELLIGENT E-LEARNING: METHODOLOGIES, APPLICATIONS AND CHALLENGES 19
Nuno Almeida, MARKETING AND TOURISM PROMOTION 35
Malte Beinhauer, Holger Buck, INDUSTRIE 4.0 – REVOLUTIONARY CHANGES SEEKING RELIABLE ENVIRONMENTS 48
Manuel J. García Rodríguez, Vicente Rodríguez Montequín, Joaquín Manuel Villanueva Balsera, Ramiro Concepción Suárez, COMPARING AGILE AND TRADITIONAL METHODOLOGIES OF PROJECT MANAGEMENT FOR SOFTWARE ENGINEERING 64
Héctor Erlendi Godoy Hernández, Valentina Herrera Rojas, EXPERIENCES OF SUCCESS THAT HELP INTERNATIONAL CULTURE TO STRENGTHEN: UNIVERSIDAD DE IBAGUÉ 76
Yiğit Anıl Güzelipek, CONSIDERING SOCIAL MEDIA AS AN INNOVATIVE TOOL FOR POLITICS: OPPORTUNITIES AND THREATS 95
Jose Rodolfo Hernandez-Carrion, David Rawlins-Loureiro, TOURISM 2.0: CONCEPTUAL ANALYSIS AND FUTURE CHALLENGES FOR MICE (MEETINGS, INCENTIVES, CONFERENCES AND EVENTS) 105
Konstantin B. Kostin, DIGITAL MARKETING DEVELOPMENT ON THE GLOBAL MARKETS 118
Athanasios Koutinas, Loulouda Bosnea, COMBINING ECONOMICS AND MANAGEMENT OF A MODERN TECHNOLOGICAL AREA IN A JOINT INTERDISCIPLINARY GRADUATE PROGRAM 141
Zlatko Nedelko, THE ROLE AND IMPORTANCE OF COMMUNICATION IN MANAGEMENT 151
Małgorzata Pańkowska, Anna Sołtysik-Piorunkiewicz, Piotr Piorunkiewicz, VIABLE SYSTEM APPROACH FOR IT GOVERNANCE PROCESSES IN HEALTHCARE 162
Artur Strzelecki, IP ADDRESS AND AUTONOMOUS SYSTEM DIVERSIFICATION AS AN IMPORTANT FACTOR FOR BUILDING GOOGLE RANKING 176