Marketing Automation Revolution (Wydawnictwo Naukowe PWN)

Current technological revolution, immense Internet penetration, and mobile technologies resulted in a brand new type of consumer. This new consumer changed the manner of making purchasing decisions, but also leaves thousands of footprints on WWW pages, in mobile apps, maps, or transaction systems. All this has resulted in redefining the role of marketing, and placed remarkable challenges before marketers, the solving of which requires not only appropriate technologies, but also a new kind of knowledge.
The book leads the reader through the innovative technology of online marketing in the following areas:
• collecting and processing large amounts of user data;
• delivering personalized messages across all channels in real time;
• process automation;
• improving communication between marketing and sales departments.
This publication was illustrated with examples of various implementations, and as such, it should be a valuable source of information for marketers looking for a guidance regarding marketing automation technologies.

Podtytuł: Using the potential of Big Data
ISBN: 9788301195113
Kod paskowy: 9788301195113
Autorzy: Błażewicz Grzegorz
Wydanie: 1
Rok wydania: 2018
Kod wydawcy: 20411
Miejscowość: Warszawa
liczba stron: 174
Oprawa: Miękka
PKWiU: 58.11.1
Format: 16.5x23.5cm
Głębokość (mm): 15
Waga: 0.325
Języki: angielski
Grupa towarowa: Książka