Google Analytics Breakthrough (John Wiley & Sons Inc)

A complete, start-to-finish lesson in Google Analytics instrumentation and reporting§§Google Analytics Breakthrough is a much-needed comprehensive resource for the world's most widely-adopted analytics tool set. Designed to give you a complete, best practices foundation in measurement strategy, implementation, reporting, and optimization, this guide systematically demystifies the broad range of Google Analytics features and configurations. Throughout the full end-to-end learning experience, you'll sharpen your core competencies, discover hidden functionality, learn to avoid common pitfalls that obscure data, and develop next-generation tracking and analysis strategies. Written żeby a team of active analytics experts--such as Brian Clifton,Tim Ash,BryanEisenberg, JeffreyEisenberg,Jim Sterne, and foreword author AvinashKaushik--this invaluable resource is the solution to a shaky Google Analytics skill set.§§Google Analytics is the most-adopted analytics tool worldwide, yet few organizations ever achieve implementation in a way that consistently generates meaningful results. This book aims to close the skills gap aby compiling practical instruction on all aspects of Google Analytics into one place.§Discover what you've been missing in Google Analytics--implement event tracking to capture the wide range of important user interactions that Google Analytics does not track aby default§Master best practice deployment through Google Tag Manager and learn how to campaign-tag inbound links to clarify the acquisition reports§Map goals and enhanced ecommerce tracking to organizational KPIs§Create audience segments to identify trends and optimization opportunities§Gain a more complete view of customer behavior with mobile app tracking and cross-device tracking§Incorporate related tools and techniques--third-party data visualization tools,CRMintegration,marketing automation,usability A/B testing,data storytelling, and analytics adoption in the enterprise§§An estimated 10-25 million organizations have installed Google Analytics tracking, including an estimated 67 percent of Fortune 500 companies--yet there are still severe deficiencies, and faulty reporting can easily present misconstrued analysis. Google Analytics offers a host of powerful tools that can produce incredibly valuable insights--if you know what you're doing. Google Analytics Breakthrough sharpens your skill set and shows you what you didn't know you were missing.