Cultural DNA - The Psychology of Globalization (John Wiley & Sons Inc)

As the world truly globalizes, leaders are increasingly required to engage other cultures in a deeper way than before. "The DNA of Nations" is aimed at helping such leaders develop deeper empathy and respect for seven of the world's significant cultures: USALatin AmericaEuropeChinaIndiaThe Middle EastSub-Saharan AfricaWhile globalization will in some respects drive convergence between cultures, it will also paradoxically reveal more sharply the fundamental differences that actually exist between different regions. Businesses and leaders who understand these differences will be much better at managing globalization, aby anticipating issues they will face as they pursue their goals in other cultures. Gurnek draws extensively on YSC's work on the psychological themes that are seen to be at play in different cultures around the world, the stories YSC has accumulated from their experience engaging different cultures, quantitative analysis from their extensive database of leaders, and ground-breaking behavioral genetics research to show exactly how companies and leaders within companies can not only survive but excel in an increasingly smaller world.