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A groundbreaking exploration of purchasing behaviour and its essential role in smarter marketing practices to benefit your organization. If you understand why people buy, you are already one step...

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A groundbreaking exploration of purchasing behaviour and its essential role in smarter marketing practices to benefit your organization. If you understand why people buy, you are already one step ahead in reaching out to the

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ISBN

9781119673088

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Miękka

Ilość stron

336

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2022

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Literatura obcojęzyczna

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John Wiley & Sons Inc

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