Lego story (HarperCollins Publishers Inc)

The extraordinary inside story of the LEGO company-producer of the most beloved and popular toy on the planet-based on unprecedented access to the founding family that still owns the company, bronicling the brand's improbable journey to become the empire that it is today. "This book tells the story of how my family built the LEGO brand." -Kjeld Kirk Kristiansen, former President/CEO of the LEGO Group and 3rd generation ownerFrom bare-bones wooden toys to plastic interlocking bricks, from a single rectangle on which a child could build a simple house to the ability to recreate the worlds of Harry Potter, Star Wars, Batman, and more, hundreds of millions of people around the world have played with LEGOs, driven around in toy cars at LEGOLAND, and flocked to theaters to watch The LEGO Movie and its sequels. Some have taken their passion into adulthood, building in the late hours when the younger generation has been tucked into bed. Though LEGO has existed for nearly a century, the product has not always been the one we know and adore today. The toy has undergone big changes in both material and design due to a combination of cultural and historical circumstances as well as industrial advancements.Yet as ubiquitous as the LEGO company is, the family behind the brand is an enigma. Now, for the first time, the Kirk Kristiansen family has agreed to tell the story of LEGO and their life's work to Jens Andersen, one of Denmark's most acclaimed writers and beloved biographers. Through interviews with Kjeld Kirk Kristiansen-who represents the third generation of the family business-and with access to the vast LEGO archive, Andersen takes the reader back to the very beginning of LEGO and chronicles its improbable journey to become the iconic company that it is today.The LEGO Story is the definitive story behind one of the most beloved brands on the planet, shown through the deeply personal lens of one singular family. Excellently written with ease and verve, it's also a riveting cultural history of changing generations' view of childhood and the importance of play. Richly illustrated with never-before-seen photos from the family's private archive, this is the ultimate book for fans of LEGO, revealing everything you ever wanted to know about the brand.