The book is designed so that it can be read from cover to cover as a primer to creating more 'effortless success', and/or as a workbook that can be followed, step by step, over a 12-week period to take a specific project from concept to form. It does not promise that people will complete their project in 90 days - that depends on the project. It does promise that ANY project, no matter how impossible it seems, can be tackled in a productive, enjoyable and surprisingly effective manner