Motion graphics (Bloomsbury Publishing)

"Motion Graphics" acts as a primer by arming designers with a wide understanding of the discipline and a familiarity with the core principles, concepts and terminology.Part 1 introduces the 'tool set' that a motion graphics practitioner needs to get to grips with - file formats, video cameras, key software programs (free and commercial), 2D, 2.5D and 3D space. This first half of the book introduces and underpins the skills and principles of graphic production and motion graphic design.Part 2 explores the process and workflow a motion graphics designer goes through, whether they are a sole producer or part of a larger team. This second half of the book focuses on the specific skills and techniques used within motion graphics production, building on the tools introduced in Part 1. Interspersed throughout are a range of international case studies, supported żeby practitioner interviews packed with advice for progression into the motion graphics industry and producing an original portfolio of work.