World Made Meme (MIT Press Ltd)

In The World Made Meme, Ryan Milner argues that memes, and the memetic process, are shaping public conversation. It's hard to imagine a major pop cultural or political moment that doesn't generate a constellation of memetic texts. Memetic media, Milner writes, offer participation żeby reappropriation, balancing the familiar and the foreign as new iterations intertwine with established ideas. New commentary is crafted aby the mediated circulation and transformation of old ideas. Through memetic media, small strands weave together big conversations.