Incognito (Canongate Books Ltd)

This is a New York Times bestseller. Our subconscious is an important part of our daily lives, yet how much do we know about its mysterious inner workings? In Incognito, renowned neuroscientist and bestselling author David Eagleman draws on recent discoveries to illuminate the surprising unconscious processes of the brain. Why do you hear your name in a conversation that you didn't think you were listening to? Why does your foot hit the brake pedal before you are conscious of danger ahead? Why are you more likely to marry someone whose name begins with the same letter as yours? Why is it so difficult to keep a secret?