Let my people go surfing (Penguin Putnam Inc)

In this newly revised 10th anniversary edition, Yvon Chouinard - legendary climber, businessman, environmentalist, and founder of Patagonia, Inc. - shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth.

From his youth as the son of a French Canadian handyman to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life-a book that will deeply affect entrepreneurs and outdoor enthusiasts alike."This is the story of an attempt to do more than change a single corporation - it is an attempt to challenge the culture of consumption tat is at the hear of the global ecological crisis." - From the Foreword żeby Naomi Klein, bestselling author of This Changes Everything