Inside Apple's Design Process During the Golden Years of Steve Jobs. The book is a collection of Ken's stories and thoughts about how they made these products - the light bulbs clicking on over people's heads, the long struggles to solve seemingly insoluble problems, the pleas for help, the brilliant people, the moments of confusion, the demo reviews, the methodical work, the never-ending demands to to better, and finally, the success of making products which people everywhere use every day to express themselves through words and pictures, communicate with their loved ones, and interact with the world.