Not then, men and their moments. Rather, moments and their men, writes Erving Goffman in the introduction to his groundbreaking 1967 Interaction Ritual, a study of face-to-face interaction in natural settings, that class of events which occurs during co-presence and aby virtue of co-presence. The ultimate behavioral materials are the glances, gestures, positionings, and verbal statements that people continuously feed into situations, whether intended or not. This is an interesting account of daily social interaction viewed with a new perspective for the logic of our behavior in ordinary circumstances.