John wiley & sons inc Value proposition design - how to create products and services customers want (John Wiley & Sons Inc)

This book is based on the same concepts as Business Model Generation, however, it will focus on the principles of great value propositions--which is the most important of the 9 building blocks of the Business Model Canvas.Great value propositions:Are embedded in great business models.Focus on few pain relievers and gain creators, but those do extremely well.Focus on jobs, pains, or gains that a large number of customers have, or for which a small number is willing to pay a lot of money.Align with how customers measure success.Focus on the most significant jobs, most severe pains, and most relevant gains.Differentiate from competition in a meaningful way.Address functional, emotional, and social jobs all together.